Legal

Privacy Policy

How EasyWayIT collects, uses, and protects your information.

Effective Date: March 27, 2026

G.T. Laitano, LLC d/b/a EasyWayIT ("EasyWayIT," "we," "us," or "our") is a managed IT services and software development company based in Saint Petersburg, Florida. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit easywayit.com, use our services, or interact with us. By using our website or services, you agree to the practices described in this policy.

1. Information We Collect

Information You Provide Directly

We collect information you voluntarily submit to us, including when you:

  • Fill out a contact, assessment, or support form — including your name, email address, phone number, company name, and the details of your inquiry
  • Request a free guide, IT assessment, or consultation
  • Schedule a meeting or call via our scheduling tool
  • Subscribe to our newsletter or blog updates
  • Communicate with us by email or phone

Information Collected Automatically

When you visit our website, we automatically collect certain technical information through analytics tools and cookies, including:

  • IP address, browser type, and operating system
  • Pages visited, time spent on each page, and navigation paths
  • Referring website or search terms that brought you to our site
  • Device type and screen resolution
  • Approximate geographic location (city/region level, derived from IP)

Information from Third-Party Sources

We may receive information about you from third-party platforms if you interact with us through LinkedIn, Google, or other advertising platforms. This information is used solely to understand how visitors find us and to improve our marketing.

2. How We Use Your Information

We use the information we collect for the following purposes:

Responding to Inquiries

To respond to your questions, assessment requests, support tickets, and contact form submissions.

Delivering Services

To provide managed IT services, onboarding, remote support, and any other services you have engaged us for.

Scheduling and Follow-Up

To schedule consultations, send appointment confirmations, and follow up on service-related communications.

Marketing Communications

To send newsletters, guides, and updates about our services. You may opt out at any time using the unsubscribe link in any email.

Improving Our Website

To analyze website traffic, understand how visitors navigate our site, and improve the content and user experience.

Legal and Compliance

To comply with applicable laws, enforce our agreements, prevent fraud, and protect the rights and safety of EasyWayIT and our clients.

3. How We Share Your Information

We do not sell your personal information. We never have and never will.

We may share your information in the following limited circumstances:

Service Providers

We use trusted third-party vendors to help operate our business, including Microsoft (email and cloud hosting), HubSpot or equivalent CRM tools, Calendly (scheduling), and email delivery services. These vendors are contractually required to use your data only to perform services for us.

Analytics and Advertising

We use Google Analytics (including Google Tag Manager) and the LinkedIn Insight Tag to understand website traffic and measure the effectiveness of our advertising. These platforms may use cookies to collect anonymized usage data. You can opt out of Google Analytics at tools.google.com/dlpage/gaoptout.

Legal Requirements

We may disclose information if required by law, subpoena, court order, or to protect the rights, property, or safety of EasyWayIT, our clients, or the public.

Business Transfers

If EasyWayIT is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on this website in advance of such a transfer.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to operate properly and to understand how visitors use the site. Cookies are small text files stored in your browser.

Cookie Consent Banner

When you first visit easywayit.com, a banner appears at the bottom of the page asking you to accept or decline non-essential cookies. Here is how it works:

  • If you click "Accept All" — Google Analytics and the LinkedIn Insight Tag are enabled and will collect analytics and ad-measurement data as described in this policy.
  • If you click "Decline" — Google Analytics is disabled (ga-disable-G-LSMG4MBPWK is set) and the LinkedIn Insight Tag is not loaded. Only the preference cookie described below is set; no tracking occurs.
  • Revoking consent — To change your choice, clear the cookie_consent cookie for easywayit.com in your browser settings (or clear all cookies for this site). The banner will reappear on your next visit.
Cookie Type Purpose Provider Requires Consent
Preference Stores your cookie consent choice (cookie_consent, 1 year) EasyWayIT No — set on either choice
Analytics Measure website traffic and understand visitor behavior (anonymized) Google Analytics (G-LSMG4MBPWK) Yes — Accept only
Advertising Track conversions and enable retargeting on LinkedIn LinkedIn Insight Tag (Partner ID 512107109) Yes — Accept only
Functional Remember preferences and enable scheduling features Calendly / embedded tools Set only if you use the tool

You can also control cookies through your browser settings. Most browsers allow you to refuse cookies or to alert you when cookies are being set. Refer to your browser's help documentation for instructions. You can opt out of Google Analytics tracking at any time using the Google Analytics Opt-out Browser Add-on.

5. Data Retention

We retain your personal information only as long as necessary for the purposes described in this policy, or as required by applicable law.

  • Contact form and inquiry data — retained for up to 3 years to maintain an accurate record of communications and follow-up.
  • Active client data — retained for the duration of the client relationship and for a period thereafter as required by applicable law or contract.
  • Marketing list data — retained until you unsubscribe or request deletion. We honor all opt-out requests promptly.
  • Analytics data — retained in aggregated, anonymized form per Google Analytics' default retention settings (up to 26 months).

6. Data Security

We take data security seriously — it is core to what we do as an IT services company. We implement industry-standard technical and organizational measures to protect your information, including:

Encryption

TLS encryption for all data transmitted to and from our website and services

Access Controls

Strict access controls and multi-factor authentication on all systems that store personal data

Monitoring

Continuous security monitoring and regular vulnerability assessments

No method of transmission over the Internet or electronic storage is 100% secure. While we work hard to protect your personal information, we cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately.

7. Your Rights and Choices

Regardless of where you are located, you have the following rights with respect to your personal information:

Access and Portability

You can request a copy of the personal information we hold about you. We will provide it in a commonly used electronic format upon request.

Correction

You can ask us to correct any inaccurate or incomplete information we hold about you.

Deletion

You can request that we delete your personal information. We will honor deletion requests unless we are required to retain the information by law or for legitimate business purposes (such as an active service agreement).

Opt Out of Marketing

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email we send. You can also contact us directly to be removed from all marketing communications.

Do Not Sell or Share

We do not sell or share your personal information for cross-context behavioral advertising. No opt-out is necessary, but you may contact us to confirm.

To exercise any of these rights, contact us at info@easywayit.com. We will respond within 30 days. We may need to verify your identity before fulfilling your request.

8. HIPAA and Healthcare Clients

Note for Healthcare Clients

EasyWayIT provides managed IT services to healthcare organizations subject to the Health Insurance Portability and Accountability Act (HIPAA). When we serve as a Business Associate under HIPAA, our handling of Protected Health Information (PHI) is governed by our Business Associate Agreement (BAA) with that client — not solely by this Privacy Policy.

If you are a healthcare organization and engage EasyWayIT for managed IT services, we will execute a Business Associate Agreement with you prior to accessing any systems that may contain PHI. Under that agreement, we are obligated to:

  • Use PHI only to perform the services described in your service agreement
  • Implement appropriate safeguards to protect the confidentiality, integrity, and availability of electronic PHI (ePHI)
  • Report any breaches or security incidents involving PHI without unreasonable delay
  • Return or destroy PHI upon termination of the service agreement

This website itself does not collect Protected Health Information. If you have questions about our HIPAA compliance or wish to request a BAA, contact us at info@easywayit.com.

9. Children's Privacy

Our website and services are directed to businesses and professionals. We do not knowingly collect personal information from children under the age of 13. If we learn that we have collected personal information from a child under 13 without parental consent, we will delete that information promptly. If you believe we have inadvertently collected information from a child, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable law. When we make material changes, we will update the "Effective Date" at the top of this page.

We encourage you to review this page periodically. Your continued use of our website or services after any changes to this policy constitutes your acceptance of the updated terms.

11. Contact Us

If you have any questions about this Privacy Policy, want to exercise your data rights, or need to discuss a HIPAA Business Associate Agreement, please contact us:

Phone

727-563-9200

Mailing Address

G.T. Laitano, LLC
9800 4th St N, Suite 200
Saint Petersburg, FL 33702